YouTube is a video sharing site that gets 400 hours of video uploaded every minute. With so much content being posted, it’s important to understand how YouTube counts watch time so you can make sure your videos are being watched and rewarded for their high quality.
YouTube’s Watch Time Metric
In 2012, YouTube changed their algorithm to favor content that keeps viewers watching longer – and that is why we now know that average view duration is their number one ranking factor. By focusing on this new metric, YouTube is better able to deliver videos that people actually want to watch and are more likely to remain on the site longer, which leads to higher user satisfaction and ultimately ad revenue.
Increased Watch Time signals higher engagement to the algorithm which drives recommendations and discovery, while also affecting search results to help viewers find what they are looking for. A channel that is gaining Watch Time will be more likely to rank in search results and have their ads shown.
The Number of Videos You Can Watch on YouTube
When you upload a new video, YouTube gives you a countdown timer that tells you how long it will take before it gets to the point where it will be counted in your watch time. This countdown can be a good way to measure your progress and see if you are on track to reach your goals for watch time.
You can also track the total time spent watching a specific video or collection of videos by going to your Watch History. You can even set up automatic watch reminders to ensure you never miss a minute of your favorite YouTube content!
Keep a consistent upload schedule: If you are consistently creating great videos, it will help your audience stick to them and therefore boost your overall watch time. This will also improve your average view length as well as your Audience Retention – both of which are closely related metrics that are used to measure how well your videos hold a viewer’s attention.
Mix Up Your Videos: You can use different camera angles, visual styles and music to keep your videos interesting and fresh. This will not only help you achieve higher watch time but will also encourage a better engagement rate on your channel as viewers will feel like they are getting more value out of each and every video.
Build A Strong Brand (personality): To really succeed on YouTube, it’s essential to create content that your audience will connect with and be able to relate to. A strong brand will enable you to build a community of fans who share your passion and are willing to support you and your business.
Create playlists to maximize your watch time: Playlists are a great way to get the most out of your watch time by allowing you to include more than one video in your stream. Using playlists can save your audience the hassle of having to re-watch the same video over and over again. youtube watch time